Taking a tour is naturally related to experience (experiential), especially those that take us away from our daily routine. However, far from just visiting tourist spots, travelers have typically been looking for activities that bring new learning through unique experiences in each destination. The demand for this type of activity has grown rapidly until recently known as Experiential Tourism atau Creative Tourism.

The most interesting thing about Experiential Tourism is besides being an opportunity for destination differentiation, if implemented properly, become a good partner for responsible tourism development.

Experiential Tourism is a derivative of Experiential Learning which specifically uses travel as an experience to be lived and interpreted by tourists.. Experiential Tourism promises a 'transformative' experience for tourists. Not just traveling, but it has an impact on the personal development of tourists by enjoying the experience of the tour.

Menurut Nature and Outdoor Tourism Ontario (KNOWN), some derivative forms of Experiential Tourism among others; Heritage Tourism, Eco Tourism, Educational Travel & Experimental Travel. Presiden Adventure Travel Trade Association (ATTA), Shannon Stowell even stated that the increasing trend of Adventure Tourism should make Adventure Tour Providers able to make their tour packages more "experiential" by providing a more "transformative" adventure experience for tourists..

Simply put the form of Experiential Tourism can consist of, culture tour, community travel, adventure travel, study tours, incentive travel (incentive travel), museum tours, adventure travel, village tours and other special interest tours. Basically the term Experiential Tourism can be matched with Special Interest Tourism in Indonesia. But that is very unfortunate, the development of Special Interest Tourism in Indonesia does not pay attention to the 'Experiential' element in its packaging.